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Google Chrome Boosts Up Ad Blocking Actions to Ads Within Videos

Google Chrome’s developed-in ad blocker will now stop any harmful and annoying ads that appear before and during videos. Google stops only the ads considered to be disruptive, according to the Coalition for Better Ads. Now, the Coalition has upgraded to bring a new set of rules and standards for ads displayed within videos.

Also, according to recent research from almost 50,000 users worldwide, these three ad events were made to be disruptive on any video content that is less than 8 minutes long:

  • Text or Image Ads: Those ads that occur on top of a running video and are in the central third of the video player tab, covering more than 20% content of the video;
  • Mid-Roll Ads: Those ads of any length that pop-up in the middle of a video;
  • Pre-Roll Ads: This type of ad is considered the most annoying and disturbing. It is non-skippable, long enough to cause you a headache, lasting more than 31 seconds, appearing before a video.

Google Chrome Boosts Up Ad Blocking Actions

So, the new standards only apply to videos less than 8 minutes long, which means that these videos can get away with any mid-roll ads or pre-roll ones. It might not seem very significant, but it is 100 % an upgrade we needed. The Coalition is recommending that site owners should stop displaying the ads mentioned above to site users in the upcoming four months.

Moreover, starting from August 5, this year, the Chrome browser will boost up its developed-in ad blocking to cease all advertisements on websites worldwide that repeatedly display those types of ads.

Google states: “It’s important to note that YouTube.com, like other websites with video content, will be reviewed for compliance with the Standards. Similar to the previous Better Ads Standards, we’ll update our product plans across our ad platforms, including YouTube, as a result of this standard, and leverage the research as a tool to help guide product development in the future.”

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