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Google Bans Almost 600 Pesky Apps from its Play Store

Google’s Play Store has made numerous people happy with its catalog of countless apps that can improve and entertain the lives of anybody. With 2.5 billion active users for Android, the expectations regarding the Google Play Store are always insanely high.

But you know what they say: it cannot all be fine and dandy in life, and it also applies to the official Android marketplace. Google has removed almost 600 apps and banned the developers from the Play Store. This move was part of a massive crackdown on ad fraud and “disruptive” mobile ads.

The apps were installed over 4.5 billion times

Most of the developers of the pesky apps are based in India, China, Hong Kong, and Singapore. Per Bjorke, the senior product manager for ad traffic quality at Google, spoke to the media about the apps. Nonetheless, the guy didn’t want to mention the names of the apps, nor their developers. Instead, he revealed that many of the banned apps were actually games and utilities.

In a blog post from today, February 20, Google explains the decision:

As part of our ongoing efforts — along with help from newly developed technologies — today we’re announcing nearly 600 apps have been removed from the Google Play Store and banned from our ad monetization platforms, Google AdMob and Google Ad Manager, for violating our disruptive ads policy and disallowed interstitial policy.

Furthermore, the giant company says that users can be harmed by such apps:

Mobile ad fraud is an industry-wide challenge that can appear in many different forms with a variety of methods, and it has the potential to harm users, advertisers and publishers. At Google, we have dedicated teams focused on detecting and stopping malicious developers that attempt to defraud the mobile ecosystem.

It’s nice to see once more that Google cares about its users. However, one basic rule of the internet says that you should not trust everything you see online. Not any app that promises to do helpful things to your device is telling the truth.

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